Apple History Essay examples -- essays research papers

Symptoms Since its inception, Apple has had major changes at the top of the organization. In, as little as, ten years four CEO’s were giving the position and then dismissed because of inabilities to bring the company to profitability and an increase in market share. Apple had no clear business strategy, no statement of direction that could be used as a plan for deciding for which businesses the company should be in and which not. Executives and managers created their own strategies, with each strategy going into different directions. Other symptoms include the computer industry in general. Personal computers have become a commodity and the industry itself has reached a level of maturity. Major players in the computer industry have to constantly remain innovative and invest heavily in research and development to sustain a competitive advantage. In the beginning, of the computer era when personal computers were in development Apple became the industry leader during the mid 1970s. In 1981, IBM produced its first personal computer. During, the time IBM developed and launched its first PC IBM approached Bill Gates to provide an operating system for the company’s product. By giving Microsoft total rights to license the operating system put both IBM and Apple at a disadvantage while establishing Microsoft as the dominant leader in the software industry. Apple also faces aggressive competition in the hardware sector. The inability to react to competitors aggressive strategies such...