Corporate Social Responsibility in a Recession - 2786 Words

10/12/2009 Student Name: | Niall Byrne | | Corporate Social Responsibility In A Recession | Table of contents Introduction 3 Brief overview of CSR......................................................................................................3 CSR is an unnecessary expense 3 Reasons for continuing CSR 5 What exactly does CSR improve about business Strategy 6 Is there a happy middle ground 8 Conclusion 9 Reference list:............................................................................................................... 10 Appendices 12 Appendix 1: different stances companies have on CSR and their relationship with stakeholders 12 Appendix 2: Nike Respect 12 Introduction In†¦show more content†¦Over the past year the recession has been seen as global and it is said that increased trade will aid the turnaround of events, this leads to the question is CSR preventing certain countries from improving their situation? Will it lead to these countries abandoning CSR because is seen as too costly? Another effect the economic down turn has had on CSR, the reduction of trust the public has in companies/organisation. According to (6) Quelch (2009) when the company sees the company reducing their CSR in times of recession they will assume that the companies only reason for using CSR was a â€Å"publicity stunt†. This type of reputation can really damage a company in the long run because they have lost all customer support and more importantly their trust. Example of company using CSR but not fully supporting it: A high profile case is that of Nike sportswear. At one time Nike was supporting the respect campaign see appendix 2 ( the black and white wrist bands) but at the same time they were using sweatshops to make their footwear (7) Holmes (2003) Cases like this will seriously damage customers trust in the brand To sum this section up as CSR being an unnecessary expense, the view of (8) Jack and Suzy Welch (2009) will be looked at. There view point is that: â€Å"Tough economic conditions underscore a blunt reality. A company s foremost responsibility is to do well. That mayShow MoreRelatedSocial Responsibility And Its Effect On International Business Essay1378 Words   |  6 Pagesinequalities within and between countries has effects on international business. It starts with the meaning or principal and level of the social activities as well as suggestions in the conduct of business and introduce that the standard of the responsibility will become an implementation of the business in the future. 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